VITAMAN founder and resident Sydney-sider, Clare Castles experienced Beauty Therapist, International Skincare Lecturer and former Salon Owner, spotted the men’s grooming trend in Australia well ahead of the curve and saw an opportunity that could not be missed. 

So after years of research and gaining a newfound appreciation for indigenous biochemistry - a love for formulating great skincare products emerged as Clare’s passion and unique differentiator in the marketplace. And in December 1999, at the height of Australian summer, VITAMAN launched as Australia's true pioneer in men’s grooming. Now having celebrated its 20th anniversary, Clare remains dedicated to ensuring that VITAMAN continues its legacy of being the most innovative, effective, and unique men’s skincare, haircare and grooming product range available today.